complete care you can trust.
infant-nutrition-council-logo

Breast milk is best for babies and it provides all the nutritional health benefits for babies. If it is not sufficient or unable to breastfeed, you may choose Blithe & Bioshine. Blithe & Bioshine is formulated with a combination of nutrients and minerals to support each stage of a baby’s life, and made with premium New Zealand cow and goat milk.

Starting from the day they are born we naturally want the best in life for our children. Blithe & Bioshine is a range of infant, baby and toddler formulas designed for discerning parents who are not able to, or who chose not to breastfeed.

Carefully formulated with a unique combination of nutrients and minerals to support each stage of a baby’s life and made with premium New Zealand cow milk, Blithe & Bioshine is complete care you can trust.

blithe_icon

Breast milk is best for babies and it provides all the nutritional health benefits for babies.
Blithe Gold Range sources premium dairy ingredients from New Zealand.
It contains the necessary nutrients to support your baby’s growth.
Blithe Gold is formulated focusing on helping healthy digestion and immunity system.
 
heartBlithe Gold Range

Stage 1
From birth – 6 months
gold-birth
Stage 2
From 6 – 12 months
gold-grow-up
Stage 3
From 1 – 3 years
gold-follow
gold-angle


heartBlithe Classic Range

Stage 1
From birth – 6 months
classic-grow
Stage 2
From 6 – 12 months
classic-grow
Stage 3
From 1 – 3 years
classic-follow

heartBlithe Pregnancy

Pregnancy

Blithe Pregnancy formula sources premium dairy ingredients from New Zealand.

It is fortified woth folic acid, dietary fibre and other nutrients to support pregnant women’s nutrition during the special pregnancy and lactating time.

bioshine-logo

Breast milk is best for babies and it provides all the nutritional health benefits for babies.
The Bioshine Range chooses premium goat milk ingredients, and is formulated with vitamins and minerals to support each stage of your child’s life. Bioshine is an alternative for children with sensitive digestion.

 

Stage 1
From birth – 6 months
bioshine-birth
Stage 2
From 6 – 12 months
bioshine-follow
Stage 3
From 1 – 3 years
bioshine-grow
bioshine-angle

about-us

Our Story

The Blithe-Bioshine brand and range of products are 100% owned and manufactured by New Zealand parent company New Image Group. Founded in 1984 by respected farmer and entrepreneur, Graeme Clegg, New Image has grown to be a leader in the development of dairy based health and wellbeing products.

New Image owns a number of facilities around the Auckland area, including a special purpose built spray drying plant, giving us the ability to not just manufacture, but to also control the production and supply of major ingredients for many of our nutritional products, all right here in New Zealand.

New Image also set up a research office at Institute for Innovation in Biotechnology at University of Auckland. This research office is dedicated in scientific research in early childhood nutrition.

New Image has over 30 years in the health and wellbeing industry, a team of dedicated professionals and advanced facilities standing behind the products you and your family use.

quality

Quality

Great products can only be made from quality ingredients. The quality of Blithe-Bioshine products starts with milk and the quality of milk is derived from its source. We source our milk from free range, pasture fed cows from New Zealand farms that put the health of their animals first, we believe this results in a better quality product for our consumers.

Quality extends into everything we do. We strive to be the best and make the safest, most effective products. Manufactured in our New Zealand Standard Food-Grade compliant factories by parent company New Image Group, each product batch is rigorously tested. Our on-site quality manager and team maintain this integral aspect of our business.

Breast is best

Breastfeeding is the normal way to feed a baby and is important for baby’s health and well-being. The World Health Organization recommends exclusive breastfeeding until six months of age, and then to complement breastfeeding with the appropriate introduction of solid foods with continued breastfeeding up to two years of age. There is no question that breast milk provides the best possible nutrition for infants however, when a baby does not receive breast milk the only suitable and safe alternative is a scientifically developed infant formula.

Breastfeeding provides babies with the best nutrition and is preferred whenever possible. Professional advice should be followed before using an infant formula. Introducing partial bottle feeding could negatively affect breastfeeding. Good maternal nutrition is ideal for breastfeeding and reversing a decision not to breastfeed may be difficult. Infant formula should be used as directed. Proper use of an infant formula is important to the health of the infant. Social and financial implications should be considered when selecting a method of feeding.

Good nutrition provides babies and toddlers with the foundation of a healthy start in life. Nothing can replace the importance of breast feeding for nutrition and bonding, but for parents who are not able to, or who choose not to breast feed Blithe⋅Bioshine provides a quality alternative you can trust.

Contact Us

Your Name (required)

Your Email (required)

Subject

Your Message


New Zealand Headquarters:
New Image House,
19 Mahunga Drive,
Mangere Bridge,
Auckland 2022,
New Zealand.


Research Office Address:
Blithe-Bioshine Research office, Level 3,
Institute for innovation in Biotechnology,
The University of Auckland,
Auckland, New Zealand


China Office Address:
10F Building A, Lugu Coordinate,
No.199 Lulong Road, Hunan, Changsha
Phone: +86 731 89676190
Consumer hotline (China):
400-888-0576